The benefits of good internal communication

Internal Communication

With Millennials now making up the largest part of the global workforce and Gen Z making their move into that working population, excellent internal communication in an organisation is more important than ever.

Raised on the idea of instant feedback from being exposed to social media from a young age, this new generation of workers and leaders find it unacceptable waiting days for a memo to be released or messaging to be passed down from the top through layers of middle management.

Endless Benefits of Internal Communication

Study after study has shown that healthy internal communication practices make a better business, productivity was higher, employees are more engaged, and the greater degree of involvement in what’s going on in the company boosts morale. This leads to lower turnover – a huge problem with the Millennial workforce. Without this type of communication, employees are more likely to only show up for a pay check, leave at the first signs of trouble, and do the bare minimum. However, when they understand the big picture and feel like a part of it, it gives meaning to their work.

Having good internal communication practices also helps reduce misinformation and concerns when news comes out, or there are any internal or external crises. With news of every type available at the drop of a hat through social channels and other online sources today it is impossible to hide anything from employees, so the best practice is to control the messaging by getting ahead of what they may hear from other sources. Grapevine rumours can be devastating to morale.

Enhancing Involvement

The communication principles of tell, sell, consult, and involve are time-tested and proven as an effective employee engagement strategy. Having an efficient method of deploying those strategies enhances the results. Certain messages should be delivered as final (tell). Others that may need some convincing to attain buy-in (sell). Still, others that will be best accepted when the recipients are treated as a sounding board whose opinions matter (consult), and some which involve decisions that are best made when the skills, experience, and ideas of the workforce are taken into account.

Understand that your employees will both hear and transmit messages about your company. The only question is, how involved will you be in shaping what those messages are? Doing so is where good internal communications come in, and developing a solid strategy for those communications requires planning.

Tools of the Trade

Your plan will be dependent on your company and situation. The tools, however, are widely available for you to put in place your plan. In a digital age, digital tools are necessary. Some of the more popular and powerful tools available are:

Slack, Skype, and Brosix – All these work well for real-time messaging, but Brosix also includes encryption and security as well as an ad-free environment and made-for-business chat features.

Yammer – Yammer gives businesses a Facebook-like interface and environment, but completely personalised for businesses. It is also free, although you can opt to pay for advanced administration, support, and security.

Fuze Meeting – Fuze Meeting is a flexible audio and video conferencing app. It includes file sharing and accessibility from any device and is free for up to 25 users.

Workplace by Facebook – The result of the Facebook at Work beta. Workplace is everything you know and love about Facebook. Designed specifically for internal business communications. It includes instant messaging, calling, posting, and even Live Video, the business equivalent of Facebook Live, for video streaming. You can also connect your setup to other firms for inter-organisation communications.

Using any of these or a combination will be a welcome addition to your business by your employees. It will also help your strategic internal communication goals benefiting your business in many ways.

Have you used any of these tools? Can you recommend any others? Drop me a line in the comments or on Twitter

2 Comments on The benefits of good internal communication

  1. In order a company to progress, the businessowner should invest time and money in a product that would allow their employees to communicate freely and collaborate. We all use Brosix and love it. It facilitates our work day and the whole staff collaborates together in the name of the company.

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