Now and then an app is released, which goes viral for the some of its unique and fun features which users may never have seen before. FaceApp is such an app. If you haven’t already downloaded it (like million others) or even came across it on social media sites, it’s an app which predicts what you will look like in your old age.
FaceApp – The Current Social Media Trend
FaceApp was first launched in 2017, and since then it keeps introducing new features time and again. The mobile applications capacity to change the facial features to make them look young or old, and change their gender. The development of the FaceApp is accredited to Wireless Lab, a Russian company which makes use of artificial intelligence to create such realistic alterations to the images a user uploads.
“You grant FaceApp a perpetual, irrevocable, non-exclusive, royalty-free, worldwide fully-paid, transferable sub-licensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform and display your User Content and any name, username or likeness provided in connection with your User Content in all formats and channels now known or later developed, without compensation to you.”
What exactly does this mean?
So what exactly does FaceApp proposes to do with the information that it collects from you? These are the decoded terms below:
FaceApp intends to use all your data for as long as it wants, which could mean forever.
Once the FaceApp collects your info, you won’t get it back, albeit quickly.
FaceApp doesn’t restrict itself from collecting information from any particular person or group.
FaceApp can make use of your private information to do whatever it pleases, without paying you any fees or royalty associated with the data.
Transferable sub-licensable license to use
This means FaceApp maintains a license and could sell your information to the third party for their use, and it doesn’t need your permission
FaceApp can make use of your data and reproduce it in any manner they please. Say your name or image can be processed and utilised in a video.
Your information can be modified to represent it differently and used by FaceApp as they deem necessary.
FaceApp can publish the information they obtained from you. For example, your images can be used for advertising purposes without your knowledge.
FaceApp can translate any piece of your information/work in any language they think suitable and sell them for their profit.
Create Derivatives Works From
Suppose any work of yours is accessed by the FaceApp, you give them the liberty to change it or use it to produce similar or modified copies of your work.
All the information you permitted for the FaceApp to use can be distributed (or sold) by it to any vendor who is interested in that information. It could be some advertising companies or even the Russian government.
FaceApp isn’t the first app which breaches the privacy of the users. Several other everyday apps like Facebook, Twitter, Instagram, Pinterest, Google, and such significant apps are secretly making use of your information one way or other. So it is up to the users to decide how they want to share with the world or the apps they use.