You are aware that to support your digital marketing plan you need high-quality content. Publishing your content on the various platforms and monitoring things can sometimes feel overwhelming. That is when a social media content calendar becomes an essential tool.
There are many other reasons why your business needs to have a content calendar, including:
Helps track content performance
So you have got all the tools to publish and analyse your content, great. Can you follow each post’s schedule in one place? It is unlikely. With a content calendar in place, you can track your content over time. By monitoring performance, you can identify what content performs and what doesn’t. This enables you to alter your future posts to suit your audience.
Let your analytics tool dictate the social channels you use.
Helps you not to miss important dates
As a social media manager, you will have many activities to attend to. When you are busy, things get lost. This could be something close to home, such as a product launch or company event. It may also be a national day conference. One example in Healthcare is the HETT expo in London.
Keep in mind public holidays. This may lead to you upping your efforts or re-using evergreen content. It all depends on the nature of your company.
Mark all these dates in your content calendar for the coming year. As a result, your content is ready in advance.
Acts as a work schedule for your content creator(s)
If you have more than one creator, a content calendar can serve as an assignment calendar. Once you have the subjects of your posts, assign work based on schedules and skill sets. If you are like me a one-man operation, you can use it as a post diary to keep you on track.
Furthermore, it will help communicate with and prevent your content creator(s) becoming overwhelmed by making sure their work is consistent.
Content Calendar, your publishing schedule
By producing a calendar of content, you will have a publishing schedule at your figure tips. This is especially useful for larger teams to remain organised.
Additionally, it can prevent too much focus on one network, while neglecting others. By adding the social network icon to each content title, you can identify your network focus. If one shows up more than the others, then maybe you need to rethink.
Helping you research your content
Many of your posts, especially blog posts will require some research. A content calendar will show these and allow you to begin your research in advance. Failing to have a schedule in place could result in rushed and poorly researched content. This can lead to a reduction in reader trust and ultimately reduce the impact of your content.
Examples of a Content Calendar
Some of the best examples of content calendars can be found on www.curata.com.